"A great image is comprised of 1/3 vision, 1/3 the shot and 1/3 processing
A great image begins and ends with your vision. Vision is a tough concept to describe, but I think each of us instinctively know how we want our image to look, and our job as an artist is to bring that image into compliance with our vision.
When we pursue an image with vision, then equipment and process becomes the servant and the creative process the master. It’s only then that great images can occur.
Vision is everything."
When you get a chance, check out Cole's great site!